One Day. Three Pillars.
A Business That Actually Runs Like One.
Strategy, operations, and culture don't work in isolation, and neither should you.
This is the day you stop patching problems and start building the system.
LAMBEAU FIELD | GREEN BAY, WI | MARCH 4, 2027 | FULL DAY | 7 SHRM PDC’S
STRATEGY
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OPERATIONS
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CULTURE
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FINALLY ALIGNED
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STRATEGY | OPERATIONS | CULTURE | FINALLY ALIGNED |
Most leadership events give you ideas.
This one gives you a working day.
You already know your business has gaps between strategy, operations, and culture. What you don't have is a room full of people who've closed those gaps for a living, walking you through exactly how.
This event is built around Rob Van Craenenbroeck's Organizational Optimization framework, the same approach he's used to help growing companies stop treating strategy, operations, and culture as three separate departments fighting for budget. Samantha Martin adds the on-the-ground view of what actually breaks first inside a business, and what to fix before it costs you a person you didn't want to lose.
You will leave with a plan you can act on the following Monday, not a folder of slides you never open again. And if you happen to need the credits, this one carries 7 SHRM PDCs.
Who’s in the room with you
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![Rob Van Craenenbroeck]()
Rob Van Craenenbroeck
Culture@Work
30+ years in HR/Sales/Operations leadership across manufacturing, healthcare, financial services, and education. Led two organizations to emerge from bankruptcy. Rob is a frequent keynote speaker, strategic advisor, Co-founder of Culture@Work and author of The Culture Factor.
https://www.cultureatwork.net/ -
![Samantha Martin]()
Samantha Martin
Vivaro HR
10+ years of progressive HR leadership, building HR departments from scratch across manufacturing, construction, distribution, and professional services. Samantha is the founder of Vivaro HR, a fractional HR consulting firm. -
![Spencer Jones]()
Spencer Jones
Jonesin’ for®
Spencer Jones is a keynote speaker, author, entrepreneur, musician, and founder of Jonesin’ for®, a Sustainable Human Performance company.He helps leaders and high-performing people build the capacity to stay calm, clear, energized, and effective when pressure rises without sacrificing themselves in the process.
Known for his contagious energy, humor, audience interaction, and practical tools, Spencer creates experiences people become part of instead of simply watching.
How the day unfolds
A full day, paced so you leave with something you can actually use, not just something you sat through.
Check-In & Light Breakfast
Arrive, grab breakfast, and start connecting with other leaders in the room before the day even begins. This crowd is already different than the last event you sat through.
Strategy & Operations with Rob
Rob walks you through the questions that separate a strategy people forget by February from one that drives every decision all year, then hands you an operating model built to keep those commitments on track. You leave this block with a framework, not just notes.
Lunch & Sponsor Connections
Refuel and spend real time with sponsors and fellow attendees wrestling with the same challenges you are. Some of the best ideas at events like this happen at the lunch table, not the podium.
Spencer Jones: Sustainable Leadership
Spencer shows you how to lead with clarity when everything around you is loud. Built for leaders who are running on empty and ready to build capacity that actually lasts.
Rob & Samantha: Culture
This is where strategy and operations meet the people who carry them out. Walk away with a roadmap for building a culture of high trust and real ownership, one that holds up when things get hard.
Angela: Resilience
Angela breaks down why resilience, both organizational and individual, is what keeps performance steady through disruption instead of falling apart. This is not the session to step out for.
Bringing It Together
Rob closes the day by connecting every piece, strategy, operations, and culture, into one clear starting point. You leave knowing exactly where to begin and why this time will be different.
After Hour: Stay & Talk
The doors stay open. Grab a bite, talk with Rob and Samantha directly, and keep the conversation going with the speakers and sponsors who spent the day in the room with you.
Reserve your seat
Bring yourself, or bring your leadership team and split the difference.
A full day at Lambeau Field with the people who actually close the gap between strategy, operations, and culture, not another conference you forget by Monday. Includes both keynote sessions, lunch, all materials, and 7 SHRM PDCs. Early bird pricing ends December 31, 2026, seats are capped and going fast.
A full day at Lambeau Field with the people who actually close the gap between strategy, operations, and culture, not another conference you forget by Monday. Includes both keynote sessions, lunch, all materials, and 7 SHRM PDCs.
Bring your leadership team to Lambeau Field for a full day built to change how your business actually runs. Seats six together for one price, saving each person real money over buying individually. Includes both keynote sessions, lunch, all materials, and 7 SHRM PDCs for every attendee at your table.
Not ready to commit? Just stay in the loop.
Drop your email and we'll keep you posted on speaker announcements, agenda updates, and anything new before The Operating Standard kicks off March 4, 2027.
Vivaro HR & Culture@Work · Lambeau Field, Green Bay, WI · March 2027
smartin@vivarohr.com · 920.492.0876
Frequently Asked Questions
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A full day at Lambeau Field, both keynote sessions, all materials, and 7 SHRM PDCs. Light breakfast, drinks, and lunch are included.
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Parking details will be sent to registered attendees closer to the event date.
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Business casual. You'll be in working sessions all day, dress for comfort.
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Your SHRM credit code is provided at the end of the event and will be sent out in your thank-you email afterward.
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Refunds are available up to one month before the event (by February 4, 2027). After that date, tickets are non-refundable.
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No problem, email smartin@vivarohr.com with the remaining names any time before the event.