Our Team

We bring different perspectives to the table, but we’re united by a love for purposeful work, thoughtful design, and real connection.

Samantha Martin

Samantha Martin founded Vivaro HR with one mission: to protect growing businesses from the risks, chaos, and “I wish we had known sooner” moments that come from having no real HR leadership in place.

Founder

  • Samantha Martin founded Vivaro HR to protect growing businesses from the costly risks and chaos that come from operating without true HR leadership. With over a decade of hands-on HR experience and SHRM-CP certification, she helps organizations build strong teams, clear systems, and compliant, people-first foundations that support sustainable growth.

    Samantha has led companies through rapid expansion, built HR departments from the ground up, and guided leaders through complex people challenges across multiple industries. Her approach goes beyond policies and paperwork—she partners closely with business owners to reduce risk, improve culture, and create accountability that lasts.

    Clients often describe Samantha as the partner they didn’t realize they needed—until they couldn’t imagine operating without her. When you work with Vivaro HR, you gain a trusted HR leader invested in your people, your vision, and your success.Description text goes here

  • Samantha Martin founded Vivaro HR with a clear mission: to protect growing businesses from the risks, confusion, and costly missteps that happen when HR leadership isn’t in place early enough. With over a decade of hands-on HR experience and SHRM-CP certification, she helps organizations build strong, compliant foundations that support both people and growth.

    Samantha has led teams through rapid expansion, built HR departments from the ground up, implemented systems that actually work, and guided leaders through some of the most complex people challenges a business can face. She believes great HR is more than policies and paperwork—it’s the backbone of a healthy, high-performing organization.

    Through her partnerships, clients gain clearer systems, stronger teams, reduced risk, improved culture, and real accountability. Many describe Samantha as the partner they didn’t realize they needed until she arrived—and then couldn’t imagine operating without.

    Samantha approaches every engagement as a true partner, not a vendor. When you work with Vivaro HR, she becomes part of your team—deeply invested in your people, your vision, and your long-term success.escription text goes here

  • Samantha Martin founded Vivaro HR with one clear mission: to protect growing businesses from the risks, chaos, and “we wish we had known sooner” moments that come from operating without true HR leadership.

    With over a decade of hands-on HR experience, SHRM-CP certification, and a proven track record across multiple industries, Samantha brings a rare combination of expertise, accountability, and genuine care to every organization she serves.

    She has led teams through rapid growth, built HR departments from the ground up, implemented systems that actually work, and guided leaders through some of the most complex people challenges a business can face. Samantha understands that companies don’t always realize what they’re missing—until the cost is too high.

    That understanding is what led her to build Vivaro HR.

    Because businesses shouldn’t suffer setbacks, fines, or lost opportunities simply because HR wasn’t prioritized early enough. You’ve worked too hard, your vision is too important, and your team deserves better than guesswork.

    Samantha believes great HR is more than policies and paperwork—it’s the backbone of a healthy, high-performing organization. She is deeply passionate about helping business owners understand what’s happening inside their people operations before issues become problems and before problems become expensive.

    Every company Samantha partners with experiences:

    • Stronger teams

    • Clearer systems

    • Reduced risk

    • Improved culture

    • Real accountability

    Most importantly, they gain confidence in their ability to grow and succeed.

    Clients often describe Samantha as the person they didn’t realize they needed—until she arrived and became essential to their operation.

    Samantha approaches every engagement as a true partner, not a vendor. She considers it an honor to support the hard work and ambitions of business owners across a wide range of industries, from small teams just getting started to established companies preparing for their next stage of growth.

    When Samantha works with you, she becomes part of your team. Your challenges become her challenges. Your goals become her goals. And your success becomes her mission.

    Your people deserve a strong foundation. Your business deserves protection. And you deserve an HR partner who is fully invested in your growth.

    That’s the heart of Vivaro HR.
    And that’s the heart Samantha brings to every client she serves.on text goes here

Cody Martin

Cody Martin co-founded Vivaro HR with one mission: lead the firm’s sales, growth, and business operations. with a focus on disciplined expansion and long-term sustainability. 

Co-Founder

  • Cody Martin is a co-founder of Vivaro HR and leads the company’s sales, growth, and business operations. He is responsible for expanding Vivaro HR’s reach, building strategic relationships, and ensuring the firm grows with clarity and discipline. Cody focuses on creating the systems and structure that allow Vivaro HR to scale without losing its values or effectiveness. His work ensures that the firm’s expertise is delivered to the right clients, in the right way, at the right time. Supporting long-term, sustainable growth. Before co-founding Vivaro HR, Cody held leadership roles across operations and business functions in fast-moving, multi-location environments. In these roles, he worked closely with HR teams and leadership on workforce planning, performance management, and operational execution, giving him a practical understanding of where HR systems commonly succeed or break down as organizations grow.

  • Cody Martin is a co-founder of Vivaro HR and leads the firm’s sales, growth strategy, and business operations. With a focus on disciplined expansion and long-term sustainability, Cody ensures Vivaro HR grows with clarity, structure, and purpose.

    He is responsible for expanding the firm’s reach, building strategic relationships, and creating the systems that allow Vivaro HR to scale without sacrificing its values or effectiveness. His work ensures the firm’s expertise reaches the right clients, in the right way, at the right time.

    Before co-founding Vivaro HR, Cody held leadership roles across operations and business functions in fast-paced, multi-location organizations. Working closely with HR teams and executive leadership, he developed a practical understanding of workforce planning, performance management, and the operational realities where HR systems often succeed—or break down—as organizations grow.

  • Cody Martin co-founded Vivaro HR with a clear focus on building a firm that grows with intention—not chaos. As co-founder, he leads sales, growth strategy, and business operations, ensuring the company expands with discipline, clarity, and operational strength.

    Cody is responsible for expanding Vivaro HR’s footprint, developing strategic partnerships, and designing the internal systems that support sustainable growth. His work ensures Vivaro HR’s expertise is delivered to the right clients, at the right time, and in a way that protects both quality and values.

    Before launching Vivaro HR, Cody held leadership roles across operations and business functions in fast-moving, multi-location environments. In these roles, he worked closely with HR teams and senior leaders on workforce planning, performance management, and execution at scale. This experience gave him firsthand insight into where HR systems tend to fail as organizations grow—and what it takes to build infrastructure that actually holds up.

    Cody brings a systems-driven, execution-focused mindset to Vivaro HR, helping ensure the firm remains operationally strong, strategically focused, and built for long-term success alongside the clients it serves.